Pay-per-click campaigns are ads  on the right of a Google search page

 A lot of people get disappointed because their ads land them with a huge credit card bill, but  the clicks they buy seldom convert web traffic into leads.  A conversion is when a visitor to your website converts into someone to whom you can either market or sell. If you don’t have strategy behind your Google AdWords, you’re going to...

If you are serious about growing your top line, there is no better way

The perfect pay plan is straight commission plus bonus if they achieve super high level.  But that’s not always possible. Some will not accept not having some base, so the second best is a small salary plus commission on each sale.  You could pay a significant salary plus bonuses at various levels, but that is not as desirable.  Never pay salary...

If you are willing to make a conscious effort to recruit and develop sales

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A great article “Five Companies That Know Why They’re Great,&#

8221; offers several examples of how high-performing companies like Costco have honed in on what makes them great. Costco’s main competitor is Sam’s Club, owned by Walmart. Even though Walmart is retail’s 800-pound gorill, Costco has a higher sales volume and greater profits...

Just like “sales” and “marketing” are not the same, “recruitment

Banking customers make deposits and withdrawals.  Your organization should build a talent bank.  Recruitment is the process of making deposits and selection is the process of making withdrawals.  Similar to a bank account, you cannot withdraw something you have not deposited.  Accomplished sales executives work hard at maintaining a well-stocked...