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Mission:
To promote Inspirational-leadership and Process-discipline that will help people and organizations survive and prosper .
Launched January 2012,
- Leadership Strategy Insider is produced every weekday.
The content is targeted to CEOs, senior executives, managers, and
supervisors, of organizations in the private, public, and Not for Profit
sectors.
Focus:
- Delivering meaningful content that promotes elevated conversation on the timeless art of inspirational-leadership and the evolving science of management in the “shift-age”.
- Our objective is to foster a sense of community among readers. We do not focus on banner or link advertising. Our limited ad spaces ensure that your message will be clear and
exclusive. Our unique ‘Sponsor Link’ offers a prominent position at the foot of
each post.
Advertisor specs.
- LSI is reserved for products or services that will directly benefit our
readers (executives, managers, and supervisors).
Expectations:
- We expect high levels of targeted traffic
to five keys:
1. Page one, number one rankings for ‘leadership’ and other relevant key words on all major and minor search engines.
2. Promotion from our website, email footer, and keynote addresses and leadership seminars.
3. A rapidly growing list of popular blogs and websites are scheduled to link to us, quote us, or recognize us in some fashion.
4. Inclusion in all major blog directories and robust visitor streams from: The Washington Post, Wall Street Journal, Google News, USA Today, Chicago Sun-Times,
Reuters News, Business Week, Fast Company, CNN, San Francisco Chronicle, The New York Times, Forbes, Twitter, Facebook Blog Network. Canada’s Globe & Mail, and The Financial Times plus other respected sources who will carry our RSS feed.
5. Content. We will build a loyal readership base and attract new readers by publishing content with a blend of academic and real world angles from renowned CEOs and leadership experts. Like a news outlet, new content will be added every day of the work week. We will develop content partnerships with leading institutions around the world to
support our goal of delivering thought provoking content that betters the management community.
FAQ:
Who reads Leadership Strategy
Insider?
- CEOs, Senior executives, Managers
and Supervisors from organizations large and small, as well as Educators, and Thought Leaders.
Who advertises on Branding Strategy
Insider?
- National organizations wanting to reach CEOs and senior management teams. High net-worth wealth-management firms, Banks, Accounting and Management Consulting companies, and Training firms to name a few. We are highly selective of who will advertise on LSI.
How do you measure traffic?
- With Feedburner Pro Stats, Google Analytics and TypePad Pro Stats
What is your targeted Google PR Rank?
- Our target is to earn a coveted PR 6 ranking.
What is the investment?
- $100 monthly
Can advertising agencies advertise here?
- We will seamlessly support the involvement of ad agencies.
Who publishes Leadership Strategy Insider?
- Art McNeil Enterprises, Inc. Tampa Florida and Toronto Ontario
Client perspective:
Why do you advertise on LSI?
- ‘ to reach influential executives’ Derrick Daye, Managing Partner, The Blake Project’
- ‘to reach the owners of mid market businesses’
Do you promote/support causes on LSI?
- We assist business schools by donating banner space on LSI and periodically donating the speaking services of our thought-leader contributors.