align using the corporate equivalent of a north star: your brand promise

Companies need the equivalent of the North Star to make it through uncertain times.  In what futurists are calling the “shift-age”, people will feel less threatened when meaningful purpose is shared with likeminded others.  Unswerving commitment to a brand promise fosters tenacity and courage because it promotes faith that after a crisis, the...

Prosperity depends on survival.  To survive and prosper, companies and

employees must accept that doing more with less is the new normal.  Marginal performers not only fail to carry a fair share of the load, they eat up an inordinate amount of resources because of needless waste and rework.  More importantly, marginal performers inhibit the generation...

A rapidly changing world has of necessity changed CEO and executive behavior

from the autocratic application of personal power to delegating responsibility and organizing to accommodate collaborative teamwork.  An old adage remains true—with one critically important alteration:  “Speed of the leader (S) -speed of the pack”.  Effective CEOs...

Surviving today while securing a prosperous tomorrow will not happen using

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successful implementation of strategic initiatives require cultural alignment

Quality is no longer a competitive advantage.  Today’s priority is to be heard in a “noisy” marketplace. What strategic imperative will set the pace tomorrow?  Whatever it turns out to be, rest assured that  strategic imperatives will continue to change at an ever increasing rate.  Without adjustment,  the capacity or willingness of employees...

Einstein believed that dreaming was more important than knowledge or deduction

I was on the phone recently with a good friend. Somehow we got talking about dreams and how unique our dreams are to us. We weren’t talking about REM cycle dreams; we were talking about our life dreams – what we want for our lives and how we want our lives to be. I’ll admit that I am a dreamer – always thinking of what comes next, how things...

Establishing an Ethics Platform requires clear boundaries. When boundaries

are blurred or poorly defined, cultural-values slip to ‘what the company tolerates’. CEOs must work diligently to close the tolerance gap. Executives, managers and supervisors must be taught then held accountable to deliver an immediate performance redirection session based...