The most effective way to begin the process of penetrating a target market

Meaningful marketing MUST speak to your customer’s pain.  Effectiveness demands the creation of a compelling message that will encourage prospects to seek you out. For instance, a plumber’s pain might be, “I don’t want to carry a lot of inventory but I can’t get parts delivered the day I need them”.  A procurement manager pain might...

Formulating new ideas and innovations necessary to drive success in your

In order to be a truly remarkable company (a company that gets people talking) you’ll need to do things differently. Changing the way you do business starts with a close look at the way you interact with customers. That means re-examining your sales and marketing approach. This process requires that you step outside of comfortable patterns and think...

If you are serious about growing your top line, there is no better way

The perfect pay plan is straight commission plus bonus if they achieve super high level.  But that’s not always possible. Some will not accept not having some base, so the second best is a small salary plus commission on each sale.  You could pay a significant salary plus bonuses at various levels, but that is not as desirable.  Never pay salary...