Pay-per-click campaigns are ads  on the right of a Google search page

 A lot of people get disappointed because their ads land them with a huge credit card bill, but  the clicks they buy seldom convert web traffic into leads.  A conversion is when a visitor to your website converts into someone to whom you can either market or sell. If you don’t have strategy behind your Google AdWords, you’re going to...

If you are willing to make a conscious effort to recruit and develop sales

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The new Kindle Fire from Amazon, is setting out to compete with the iPad

.  The new tablet is in full color and priced at $199—well below iPads sale price of $499. The Kindle Fire is getting good reviews and analysts are projecting sales of 5 million units by end of 2011, but Amazon will have its work cut out for them. Apple sold 11 million iPads...

A great article “Five Companies That Know Why They’re Great,&#

8221; offers several examples of how high-performing companies like Costco have honed in on what makes them great. Costco’s main competitor is Sam’s Club, owned by Walmart. Even though Walmart is retail’s 800-pound gorill, Costco has a higher sales volume and greater profits...

Just like “sales” and “marketing” are not the same, “recruitment

Banking customers make deposits and withdrawals.  Your organization should build a talent bank.  Recruitment is the process of making deposits and selection is the process of making withdrawals.  Similar to a bank account, you cannot withdraw something you have not deposited.  Accomplished sales executives work hard at maintaining a well-stocked...