Trade Show marketing is a tough nut to crack.  CEOs usually know when

Now that expectations have been set for participation in the show, the next step is to keep expenses in line. If you had a gross profit margin of 50%, you’d know that $36,000 in revenue will produce $18,000 in gross profit. Therefore, you should limit the total cash outlay for the show to $5,000.  That way, you will enhance the probability of producing...

The most effective way to begin the process of penetrating a target market

Meaningful marketing MUST speak to your customer’s pain.  Effectiveness demands the creation of a compelling message that will encourage prospects to seek you out. For instance, a plumber’s pain might be, “I don’t want to carry a lot of inventory but I can’t get parts delivered the day I need them”.  A procurement manager pain might...