An effective  CEO owns the company’s brand heart and soul.  As

brand champion, he /she  must consistently signal through personal word and deed what the company believes and where it is going. A powerful brand connects with real people inside as well as out. It establishes a solid foundation that will support corporate and market energy—...

Strategic processes collectively identify what an organization does and

how it goes about doing it. Departmental org. charts (remnants of a bygone industrial age) do not.  Survival in what is being called the “shift-age” demands a corporate retrofit.  Departmental and individual authority tend to focus on experience and knowledge.  ...