Living the brand promise is more about doing than knowing.   Companies

A balanced approach to inspirational-leadership and process-discipline takes brand awareness to the next level—beyond communication to an attitude and behavior altering tool. Organizations that are truly brand focused not only attract customers, they know how to enhance the customer’s total experience and at the same time, maximize shareholder...

Researchers have proven that behavior is influenced by attire.  For example

, students improve academic performance and get into less trouble after school, when they wear school uniforms.  Esprit de corps in the Canadian military suffered when the Government tried to economize by standardizing army, navy, and air force uniforms.  Traditions associated...

Much can be learned from what it takes to elevate a male chorus to world

-class status and keep it there. The talent and the hard work of individual singers, although essential, will not suffice.  Success demands the shaping of a “peak performance” *culture.  The leader, along with personal talent, drive, and commitment, must move the group away...

Gary Griffin, is CEO of B&I Contractors in Fort Meyers Florida. 

 “Having skin in the game creates a different attitude” he said, “empowered employees have helped B&I weather severe recessionary pressures.  Like most businesses in Florida, B&I  had to make tough choices—but they survived and are now posturing for success in what is being called the shift age.  “ESOP is not all sweetness and...

The speaker at this  large aboriginal conference noticed attendees,

Clarence Louie is everything that was advertised and more.   Fortunately,  he is aboriginal himself. If someone else had said these things—for example, the white columnist standing in the back of the hall with his mouth open, they’d be viewed as racist. Instead, Chief Clarence Louie is considered one of the most interesting and innovative native...

On February 4-11, 1945, Churchill, Roosevelt and Stalin came together

for a conference at Yalta to decide the shape and fate of Central and Eastern Europe. In what many call a ‘sell-out’, Roosevelt gave in to Stalin’s insistence that Russia be given de facto control over the countries falling inside what he considered a ‘safety...

Today’s post   is not intended to be partisan although many readers

The mess we are in was not caused by presidents, members of congress, the judiciary, or constitutional tenets.  Rather it is being caused by a combination of; the untoward influence of special interest groups, a disregard for economic reality (most  politicians and a plethora of their advisors have no personal business experience),  dysfunctional...

They hang prominently on lobby walls, get published in annual reports,

and appear on most corporate websites.  When asked to recite their lofty declarations, too many managers have to extract them from desk drawers.   Corporate values…publishing them just seems like the right thing to do so PR firms rake in millions of dollars each year creating...

Core values are personal distillations of what you’ve learned to date

.  They form a perceptual screen through which you view and make sense of the world.  A huge challenge for athletic coaches, orchestra leaders, and last but not least, business owners, is to develop a solid foundation of ‘cultural-values’ that will support a peak performance...

Following are results a recent U.K. study by the Chartered Institute for

It’s the neutrally engaged that are most interesting. 72% of them say they are treated fairly by their boss, 22% of them are actively job hunting.  The definition of “neutrally engaged”  is doing their job well enough to get by, but not bringing extra effort, creativity, or personal interest to their roles.  To the neutrally engaged it’s...