Category: branding
SERVICE EFFECTIVENESS IS DETERMINED BY THE CUSTOMER’S PERCEPTION OF VALUE

Blue Mountain Ski ResortIntrawest found themselves lagging behind the
competition in a new market. Since acquiring the property, ski hills and facilities had been upgraded to world-class standards. In spite of a multimillion dollar investment, no significant gains were being made in their customer satisfaction metric. Our bid to help them achieve...
STRATEGIC PLANNING IN THE FASTER PACED SHIFT-AGE

The ground is shifting under our feetTo survive and prosper, CEOs must
Traditionally, organization planning was carried out once a year by the senior team through a strategic planning session where past performance was assessed and long/short term targets were determined. Once the annual goals and budgets were approved, operating plans for departmental; staffing, organizing, controlling, directing, and coordinating...
INNOVATION: TERVIS TUMBLER, A LITTLE ENGINE THAT THOUGHT IT COULD…SO IT DID

CEO Barry Wolfson refers to this sixty five year old familybusiness as
, “the oldest startup in history”. How does a locally focused company “break through” to become an international player with multiple distribution channels, including major retail chains? The surface answer is; by developing an innovative product of unsurpassed quality...

It’s been said that a goodbook tells the truth about its hero and
Last Friday Borders bookstores began liquidation sales at their remaining 399 retail stores. Former Borders VP and Chief Merchandising Officer and current interim CEO, Mike Edwards, sent out an email to Borders Rewards customers, which was an interesting spin on events. But to paraphrase Oscar Wilde, a thing is not necessarily true because a brand...
LIVING THE BRAND: RESPONSIBILITY COMES WITH OWNERSHIP

Recently, UPI wrote, “eyes are riveted on Britain where American media
mogul, Rupert Murdoch is up to his neck in a phone-hacking and police bribery scandal. On this side of the Atlantic, the question is whether he or any of his crew violated U.S. law. U.S. law covers all employees of U.S. corporations—even executives managing employees based...

Tom Bata Sr. the former CEO of Bata Shoes (a multi-billion dollar, privately
Organizations not defined by “meaningful purpose” are more vulnerable than ever before—because the “shift-age” is moving events at warp speed. People need anchors in what has become a sea of change. Humans are herding creatures at heart, but we are also thinkers. We need constant reminders about why we belong. Shared purpose is the...